Comment

Quantitative Marketing and Economics -     

Understanding consumers’ social networking site usage

Abstract

The purpose of this research is to examine consumer motivations to use social networking sites (SNSs) for three distinct activities: (1) general SNS usage, (2) the joining of a business’s SNS page and (3) clicking on an advertisement on a SNS. To assist with this exploration we draw upon the decomposed theory of planned behaviour as a theoretical lens and conduct a mixed-method study that utilises both an empirical investigation as well as qualitative focus group interviews in order to delve deeper into specific reasons why individuals engage in SNS activities. Results show that a number of antecedents such as attitude, compatibility, relative advantage, complexity, normative influences and self-efficacy come into play when determining SNS usage activities. However, specific antecedents may vary according to the explicit activity under investigation. This study’s main contribution involves advancing our understanding of consumer behaviour as it relates to SNS activities by examining not only antecedents to intention but also attitude, subjective norms and behavioural control. Other contributions include additional development of the SNS literature, integrating SNSs into a classical theoretical framework and providing valuable insights and implications for both practitioners and researchers alike.     

Are There Glass-Ceiling and Sticky-Floor Effects in India? An Empirical Examination

In this paper, the gender-related wage differentials in the rural and urban sectors of the Indian economy are analysed. The hypotheses that there is a glass-ceiling effect—a greater wage gap at the top end of the wage-distribution range—and a sticky-floor effect—a wider wage gap at the bottom are examined. Findings show evidence of the glass-ceiling effect in the rural sector and evidence of the sticky-floor effect in the urban sector. Using a counterfactual decomposition method, the raw wage gap is decomposed to identify the contributions of characteristics and coefficients. The results reveal the presence of labour–market discrimination against women. Furthermore, women at the lower end of the wage-distribution spectrum face more discrimination than those at the higher end of the range.     

Implementing Experiential Action Learning in International Management Education: The Global Business Strategic (GLOBUSTRAT) Consulting Program

This paper discusses the theoretical foundations and implementation challenges and outcomes of a unique “hands‐on” global consulting program that is integrated into an international EMBA program for mid‐career and senior American and European managers. It details the challenges for the integration of experiential action learning, double‐loop learning, service learning, and tacit learning into global management education and discusses the value of such integration for the EMBA‐participant's learning experience. The lessons learned from the implementation of the use of integrated global consulting based on an experiential action learning model on EMBA education are discussed. The andragogical model of education used should be a useful guide for designing and implementing experiential action learning based MBA/EMBA programs.     

Public Sector Science And The Strategy Of The Commons

We model the conditions under which incumbent firms may purposefully create an intellectual property (IP) commons such that no firm has the incentive to invest in new product development, despite the potential profitability of a public sector invention. The strategy of spoiling incentives to innovate by eliminating exclusive IP rights—the strategy of the commons—is motivated by a fear of cannibalization and supported by a credible threat. We show how the degree of potential cannibalization is related to this market failure and characterize the subgame perfect equilibrium in which the strategy of the commons is played.     

HR and IT capabilities and complementarities in knowledge-intensive services

The main premise of this article is that human resources (HR) and information technologies (IT) are central rather than support functions in knowledge-intensive services. By building management capabilities in both HR and IT, knowledge-intensive services can transform their business processes that, in turn, enable them to provide exemplary services to the customers. Our arguments are grounded in the three related theoretical frameworks of the resource-based view, organizational capabilities, and the theory of complementarities. We suggest that the research and practice in HR and IT fields may have to focus on HR and IT capabilities rather than HR practices or IT investments as the sources of sustainable competitive advantage since capabilities better fit the definition of a ‘resource’ than HR practices or IT investments. Further, organizational capabilities in both HR and IT may enable knowledge-intensive services to transcend the inherent tradeoff between cost and responsiveness. We also discuss the role of HR and IT in knowledge management.     

The effects on stressful organizational conditions on salesperson work motivation

This paper examines how organizational stress may contribute to intrinsic and extrinsic dimensions of salesperson work motivation. Hypotheses generated on the basis of sales management and organizational stress literature are tested using data gathered from an insurance sales population. Results indicate that excessive role stress may produce a significant adverse impact on salespersons' intrinsic and extrinsic work motivation. Research findings are discussed from a managerial perspective. The author expresses his thanks to Thomas R. Wotruba of San Diego State University for his helpful comments on an earlier draft of this paper.     

Applying Tax Policy Models in Country Economic Work: Bangladesh, China, and India

Three examples from the World Bank's country economic work showhow models can complement general principles in guiding thedesign of a tax reform package. The Bangladesh model highlightsthe sensitivity of judgments about desirable tax bases to assumptionsabout the labor market and substitutability in production. TheChina model quantifies the losses from recommending a singlerate value added tax when prices are controlled and public capitalis freely provided to state enterprises. The India model showswhat fiscal adjustment is consistent with tariff reductionsundertaken to promote an outward-oriented development strategy.Most of the costs of constructing tax policy models are relatedto the need to establish a consistent data set and to calibratethe model in a way that allows its behavior to be consistentwith what good economic analysis would lead one to expect.     

An exploratory study of reverse causality relationships among sales force turnover variables

This paper explores the directions of causality between selected work-related variables and quitting intentions. Based on the premise that quitting intentions may stem from predispositions that affect work-related variables, longitudinal data collected from a direct sales population were analyzed. When compared with previous literature, the results show the existence of reverse causality, indicating that quitting intentions are more likely to effect the perceptions of such variables as organizational climate, job satisfaction, and organizational commitment. Hie received his Ph.D. from the University of Missouri. His current research interests involve sales force turnover and organizational stress. His research has appeared in theJournal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and others. He received his Ph.D. from the University of Wisconsin, Madison. He is the former editor of theJournal of Personal Selling & Sales Management. He serves on the editorial boards of theJournal of Marketing, Journal of the Academy of Marketing Science, andJournal of Personal Selling & Sales Management, and has authored numerous books and articles in professional journals.